I had the pleasure of attending the Community Management conference in Toronto on May 22nd. Speakers from Google, Hootsuite, Tangerine, and the CBC spoke specifically about their digital strategy. Here is a collection of interesting snippets of information I hope you’ll find useful.
I attended Social Media Week in Toronto for the 3rd time over past few days. Here’s a quick summary of some noteworthy quotes.
I even managed to squeeze one of my own in there. I mumbled it to myself, OK? That counts!
After attending Social Media Week Toronto‘s Social Media ROI: Myth or Reality? session, it was clear that measuring the development of a social media campaign can be different for everyone and everyone has a different opinion on it. One panelistnoted, social media ROI is like Sasquatch, everybody is looking and no one can find it. Another said social media ROI is like asking about the ROI of a toilet. It’s difficult to put a number on it but you wouldn’t want to live without it.
From this session, it was clear than you have to start with strong community development and management in order to start measuring results. Here are four ways to get there. Continue reading