So you want to work in social media?

Working in Social MediaYou’re not alone. Frankly, I think it’s a great decision. The demand for talented digital communicators has never been higher.

A few years ago I had an honest conversation with myself about whether I wanted to specialize in social or position myself as a generalist in marketing, communications, advertising or public relations. I chose the former and have absolutely no regrets. Here are a few skills that will either help you land a job in the social space or help your thrive once you’ve landed one: Continue reading

15 Reasons You’re Not Generating a Twitter Following

Image courtesy of Megachix

Jumping into social media may be the easy part. It becomes difficult when you’ve been active for a while but just aren’t seeing the results you would like. Are you doing something wrong? Is there something you can do differently? Are you boring?

Those are just some examples of the second-guessing we all do with social media. Here are 15 things that might be ruining any chance at social media success:

  1. Your Twitter avatar is an egg
  2. You bio is everything but a bio
  3. You blast the same message across multiple platforms
  4. You don’t tweet enough, or at all
  5. You use Twitter solely to sell a product or service
  6. You promote yourself more than others
  7. Your contributions are thin or lack innovation Continue reading