So you want to work in social media?

Working in Social MediaYou’re not alone. Frankly, I think it’s a great decision. The demand for talented digital communicators has never been higher.

A few years ago I had an honest conversation with myself about whether I wanted to specialize in social or position myself as a generalist in marketing, communications, advertising or public relations. I chose the former and have absolutely no regrets. Here are a few skills that will either help you land a job in the social space or help your thrive once you’ve landed one: Continue reading

Why Content Needs Context in Order to Survive

There is more content produced and shared on social media everyday than you can sink your teeth into. That means you need to find ways to create meaningful content that grabs attention.

Here are 3 things you must know about content creation based on a presentation at Social Media Week in Toronto by Josh Muirhead, the founder of Socialmark Media, entitled “Content may be king, but without Context – no one will pay attention.”

Be brief, be brilliant, and be gone

The key in creating great content is the meat. Unlike the traditional hamburger model of marketing, where your message was sugarcoated with a tasty bun and an assortment of hearty vegetables, the content you create for social media must waste no time getting to the point. Social media users don’t have the time or the attention span to listen to a long-winded version of your story. We suffer from the need to tell our audience everything, instead of what really matters. So find out what’s important to your audience and just say it. Avoid overwhelming them with too many condiments. Continue reading