How to Turn your Employees into Social Media Ambassadors

Jason Cassidy 30 under 30Your employees are vital to the success of your company’s social media strategy. They each have their own brand and unique networks that you can benefit from. Here are five ways to get your employees to market your brand for you, using social media:

Share your vision

Tell your employees how you’re trying to position your brand on social media. Be clear about how they could be supporting that position on their personal profiles. More often than not, they’ll want to help.

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Social Media Advertising: When, Why and How

Social Media Ads

I know the feeling. Your company has been slugging away on Facebook, Twitter and various other social media networks for years but can’t seem to get the community growth, engagement or business results you’re looking for. If you haven’t tried putting some dollars behind your account or content, maybe it’s time that you do.
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So you want to work in social media?

Working in Social MediaYou’re not alone. Frankly, I think it’s a great decision. The demand for talented digital communicators has never been higher.

A few years ago I had an honest conversation with myself about whether I wanted to specialize in social or position myself as a generalist in marketing, communications, advertising or public relations. I chose the former and have absolutely no regrets. Here are a few skills that will either help you land a job in the social space or help your thrive once you’ve landed one: Continue reading

13 Memorable Moments from Social Media Week Toronto 2013

http://socialmediaweek.zippykid.netdna-cdn.com/toronto/wp-content/themes/smw-global-2013/assets/images/logo.pngI attended Social Media Week in Toronto for the 3rd time over past few days. Here’s a quick summary of some noteworthy quotes.

I even managed to squeeze one of my own in there. I mumbled it to myself, OK? That counts!

  1. “The Three Old Rules of Marketing: be first, be the best, be heard”

9 Facebook Metrics every Marketer Should be Tracking

Facebook EngagementYou’ve likely noticed Facebook’s new Insights dashboard. Whether you come from a traditional marketing background or strictly digital, two-way, I’m confident these changes will help you quantify your social media marketing initiatives…..if you understand them (hence this post!).

The three overarching elements the new Facebook Insights measures are your page, your posts and your people. Read on to understand what I mean.

Here are the 9 Facebook Metrics every Marketer Should be Tracking: Continue reading

6 Fundamental Traits of a GREAT Social Media Manager

Photo: http://www.zdnet.com/blog/hinchcliffe/community-management-the-essential-capability-of-successful-enterprise-2-0-efforts/913Just a few years ago, the role of a social media manager (now commonly referred to as community manager) wasn’t nearly as common as it is today. Fast forward a few years, and I can say with confidence that most companies have someone that manages their organization’s presence on various social networks.

Be it healthcare, education, finance or consumer goods, organizations have begun formalizing what that role means to their brand(s) and how they choose to approach their respective digital ecosystems. Now that I’ve held a few Community Management positions, I thought I would compile a list of 6 character traits all social media managers should have. Continue reading

How to Wow Sports Fans with Social Media

Social Media Sports

“My kids, if I ever accidentally have some, will not go to school. They will start twitter accounts and learn from the people.”– Paul BissonettePhoenix Coyotes

It’s tweets like these that have made Phoenix Coyotes’ enforcer Paul Bissonette generate a healthy following on social media. And there is something to be said about how athletes engage on social media.

Most sports fans know their favorite athlete’s height, weight, jersey number and noteworthy statistics. But that trend is changing as more and more athletes dive into social media and fans around the world subscribe to their every tweet.

Just like in business and other industries, professional sports organizations are seeing the vast promotional potential of social media. Ultimate Fighting Championship (UFC) President Dana White has even announced that he would dish out $240,000 towards improving his fighter’s followings. How’s that for incentive? Paid to socialize, sign me up.

So what is it about social media engagement that fans really enjoy?

Accessibility: Fans want to gain access and connect with athletes. Social media has made that a possibility. Whether it is a  brief exchange about last night’s game, insights into fitness regimens or injury updates, all of these provide something meaningful to the fans. People connect with athletes through social media to learn more than they would get from the radio and television. Takeaway: Be accessible to your following. Make them feel special.

Be Human: The public sometimes forgets that athletes have significant others, children, and even a life outside the game. Interacting with fans via social media shows a human side that online communities desperately want to see. My personal favorite is Paul Bissonette, the professional hockey player mentioned above who has amassed a following of 211,686, despite only tallying 5 career NHL goals. If you’re looking for personality, he’s your man. Takeaway: Crack a joke, admit you were wrong, or thank your social followers for pointing something out. Show you are human.

Insight: Just like someone who works in law, business or education, athletes have a significant level of insight about the sport they play and can build their community up by educating their audience. Takeaway: Whether you work for a sports related brand or not, share your knowledge so the rest of us can take it in.

Relationships: Social media gives athletes and their fans a chance to connect and deepen relationships. Your audience is constantly evaluating the strength of their relationship with you so take the time to show them you value their support. Takeaway: Show them love and it will come back 5-fold in long-term support.

Regardless of who you are or what you do, make your audience feel valued.  Give them access, show your personality, and provide any insight you might have. You can manage the relationships by consistently WOWing your audience. For Bissonette, that is providing humor and insight that fans don’t expect to get from professional athletes.

To learn more check out the top 100 tips to live by via @darrenrovell. Can you think of any other methods to engage with your following? Share below! This post originally appeared on the Radian6 Social Strategy Blog where I contribute to the community engagement team.