So you want to work in social media?

Working in Social MediaYou’re not alone. Frankly, I think it’s a great decision. The demand for talented digital communicators has never been higher.

A few years ago I had an honest conversation with myself about whether I wanted to specialize in social or position myself as a generalist in marketing, communications, advertising or public relations. I chose the former and have absolutely no regrets. Here are a few skills that will either help you land a job in the social space or help your thrive once you’ve landed one: Continue reading

9 Facebook Metrics every Marketer Should be Tracking

Facebook EngagementYou’ve likely noticed Facebook’s new Insights dashboard. Whether you come from a traditional marketing background or strictly digital, two-way, I’m confident these changes will help you quantify your social media marketing initiatives…..if you understand them (hence this post!).

The three overarching elements the new Facebook Insights measures are your page, your posts and your people. Read on to understand what I mean.

Here are the 9 Facebook Metrics every Marketer Should be Tracking: Continue reading

6 Fundamental Traits of a GREAT Social Media Manager

Photo: http://www.zdnet.com/blog/hinchcliffe/community-management-the-essential-capability-of-successful-enterprise-2-0-efforts/913Just a few years ago, the role of a social media manager (now commonly referred to as community manager) wasn’t nearly as common as it is today. Fast forward a few years, and I can say with confidence that most companies have someone that manages their organization’s presence on various social networks.

Be it healthcare, education, finance or consumer goods, organizations have begun formalizing what that role means to their brand(s) and how they choose to approach their respective digital ecosystems. Now that I’ve held a few Community Management positions, I thought I would compile a list of 6 character traits all social media managers should have. Continue reading

Social Media Week: Is ROI a Myth or Reality?

After attending Social Media Week Toronto‘s Social Media ROI: Myth or Reality? session, it was clear that measuring the development of a social media campaign can be different for everyone and everyone has a different opinion on it. One panelistnoted, social media ROI is like Sasquatch, everybody is looking and no one can find it. Another said social media ROI is like asking about the ROI of a toilet. It’s difficult to put a number on it but you wouldn’t want to live without it.

From this session, it was clear than you have to start with strong community development and management in order to start measuring results. Here are four ways to get there. Continue reading

15 Reasons You’re Not Generating a Twitter Following

Image courtesy of Megachix

Jumping into social media may be the easy part. It becomes difficult when you’ve been active for a while but just aren’t seeing the results you would like. Are you doing something wrong? Is there something you can do differently? Are you boring?

Those are just some examples of the second-guessing we all do with social media. Here are 15 things that might be ruining any chance at social media success:

  1. Your Twitter avatar is an egg
  2. You bio is everything but a bio
  3. You blast the same message across multiple platforms
  4. You don’t tweet enough, or at all
  5. You use Twitter solely to sell a product or service
  6. You promote yourself more than others
  7. Your contributions are thin or lack innovation Continue reading