13 Memorable Moments from Social Media Week Toronto 2013

http://socialmediaweek.zippykid.netdna-cdn.com/toronto/wp-content/themes/smw-global-2013/assets/images/logo.pngI attended Social Media Week in Toronto for the 3rd time over past few days. Here’s a quick summary of some noteworthy quotes.

I even managed to squeeze one of my own in there. I mumbled it to myself, OK? That counts!

  1. “The Three Old Rules of Marketing: be first, be the best, be heard”
  2. “The Three New Rules of Marketing: be authentic, be open, be engaging”
  3. “Comedy is the Currency of the Internet.”
  4. Humour is the great equalizer. It connects us all regardless of our social, economic or cultural background.
  5. Data is not insights. We must turn data into information, information into knowledge, knowledge into wisdom and – most importantly – turn that wisdom into action.”
  6. “Don’t assume someone with an issue online is an enemy. It is an opportunity”
    • Mark Shannon, Henry’s Camera, speaking at Social Media & Customer Service
  7. “Every company is a media company, and therefore, every company is a publishing company”
    • Baron Manett, Ariad Communications, at Content Changes Everything
  8. “Content marketing has existed dating back to the invention of recipe cards”
    • Jason Dojc, Ariad Communications, at Content Changes Everything
  9. “Think of every organic post as an ad for that brand”.
    • Steve Miller, One Method, at Creating Constructive Content Calendars
  10. “Content Marketing isn’t about helping the seller sell, it’s about helpingthebuyerbuy”
    • Baron Manett, Ariad Communications, at Content Changes Everything
  11. “To move your buyer down the path to purchase, your content should answer their Q’s (online/offline) before they’ve asked”
    • Baron Manett, Ariad Communications, at Content Changes Everything
  12. “If content is king, analytics are queen.”
    • Steve Miller, One Method, at Creating Constructive Content Calendars
  13. “Only support a post with paid media if its exceeds your brands average engagement rate organic. This was you know it’s resonated with your community.”

Did you attend any events? What memorable learnings did you take away? Leave a comment below!

My personal favourite from this week, Don’t be Afraid of Love

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