Social Media Advertising: When, Why and How

Social Media Ads

I know the feeling. Your company has been slugging away on Facebook, Twitter and various other social media networks for years but can’t seem to get the community growth, engagement or business results you’re looking for. If you haven’t tried putting some dollars behind your account or content, maybe it’s time that you do.
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So you want to work in social media?

Working in Social MediaYou’re not alone. Frankly, I think it’s a great decision. The demand for talented digital communicators has never been higher.

A few years ago I had an honest conversation with myself about whether I wanted to specialize in social or position myself as a generalist in marketing, communications, advertising or public relations. I chose the former and have absolutely no regrets. Here are a few skills that will either help you land a job in the social space or help your thrive once you’ve landed one: Continue reading

13 Memorable Moments from Social Media Week Toronto 2013

http://socialmediaweek.zippykid.netdna-cdn.com/toronto/wp-content/themes/smw-global-2013/assets/images/logo.pngI attended Social Media Week in Toronto for the 3rd time over past few days. Here’s a quick summary of some noteworthy quotes.

I even managed to squeeze one of my own in there. I mumbled it to myself, OK? That counts!

  1. “The Three Old Rules of Marketing: be first, be the best, be heard”

9 Facebook Metrics every Marketer Should be Tracking

Facebook EngagementYou’ve likely noticed Facebook’s new Insights dashboard. Whether you come from a traditional marketing background or strictly digital, two-way, I’m confident these changes will help you quantify your social media marketing initiatives…..if you understand them (hence this post!).

The three overarching elements the new Facebook Insights measures are your page, your posts and your people. Read on to understand what I mean.

Here are the 9 Facebook Metrics every Marketer Should be Tracking: Continue reading

6 Fundamental Traits of a GREAT Social Media Manager

Photo: http://www.zdnet.com/blog/hinchcliffe/community-management-the-essential-capability-of-successful-enterprise-2-0-efforts/913Just a few years ago, the role of a social media manager (now commonly referred to as community manager) wasn’t nearly as common as it is today. Fast forward a few years, and I can say with confidence that most companies have someone that manages their organization’s presence on various social networks.

Be it healthcare, education, finance or consumer goods, organizations have begun formalizing what that role means to their brand(s) and how they choose to approach their respective digital ecosystems. Now that I’ve held a few Community Management positions, I thought I would compile a list of 6 character traits all social media managers should have. Continue reading

Why Content Needs Context in Order to Survive

There is more content produced and shared on social media everyday than you can sink your teeth into. That means you need to find ways to create meaningful content that grabs attention.

Here are 3 things you must know about content creation based on a presentation at Social Media Week in Toronto by Josh Muirhead, the founder of Socialmark Media, entitled “Content may be king, but without Context – no one will pay attention.”

Be brief, be brilliant, and be gone

The key in creating great content is the meat. Unlike the traditional hamburger model of marketing, where your message was sugarcoated with a tasty bun and an assortment of hearty vegetables, the content you create for social media must waste no time getting to the point. Social media users don’t have the time or the attention span to listen to a long-winded version of your story. We suffer from the need to tell our audience everything, instead of what really matters. So find out what’s important to your audience and just say it. Avoid overwhelming them with too many condiments. Continue reading